Evaluating websites
For long-term success, you need to keep moving. Your website must adapt to the needs and interests of its visitors.
A statistics tool can help you get to know your users. You can find out, for example, how many visitors you have every day, which of these are new, and which technologies they use. Maybe you are accidentally blocking some users from your website with certain technologies?
Do you want to know how visitors behave on your website? If you know which information is searched for the most, you can make it easier to access.
What does the sales channel look like? How many visitors cut a transaction short and where? All of these questions can and should be answered.
Various online and offline marketing campaigns can also have their effectiveness compared.
Find the hidden potential for profit in your company, and realise it.