Search engine optimisation

Search engine optimisation is when a website is adapted so that it is listed amongst the first results in a corresponding search engine query.
 
Search engines find websites using very precise techniques. In order to make things easier for them, the website must be programmed in a certain way. Further measures must also be taken in order to reach a higher ranking in search results.

Search engines do not charge for search engine optimisation.

Let us optimise your site, so you can reach the best possible ranking on the important search engines!

We optimise your site in three steps:

• Removal of hindrances
  
• Optimisation of all HTML pages
• Optimisation of the site structure

We’re always happy to advise you!

Search engine marketing

Search engine marketing is the setting up of advertisements on a search engine.

Search engines display adverts on the right of the general search results with corresponding queries e.g. Google (see screenshot).
It is also possible to set up the adverts in a network of similar websites.

Our goal is to reach the biggest return (profit-advertising cost) possible for you.

• In Germany, Google and its network (AOL, Lycos, Ask.com, CompuServe) is the most used search engine with an 80% market share.
• Adverts can be accessed worldwide, or be limited to certain areas.
  
• You only pay if someone clicks on your advert.
  
• We allow you full access to live statistics reports, and your adverts. 
  
• The budget can remain fixed down to a cent, and is considerably less than with standard adverts.
  

SEO vs. SEM