Online advertising – be where the client is searching.

Search engine optimisation is when a website is adapted so that it is listed amongst the first results in a corresponding search engine query.

Half of Germans between the ages of 14 and 69 research before
buying products online (GfK Group, 2006).
Price comparison is the most important criteria when
gathering information (GfK group, 2006).

With online advertising, the information reaches the client at the point when
he/she is interested in it, and wants
to make a purchase.

Online advertising – effective but cheap!

• Easily defined coverage,
• high relevance,
• only pay for success,
  
• precise cost control,
• exact report records with which adverts can be adapted.

Online marketing’s tasks during the selling process

1. Through the information flowing back through the search engine provider, market monitoring can take place, and adverts can be improved through constant adjustment to reality.
2. This information is used to build up an offer.
3. Online marketing is then used to draw attention to this offer.
4. When interest is aroused, it is necessary to lead people as conveniently as possible to your offer. In online marketing, this is possible through a direct link to your online store, business address, etc.
5. Strengthen the desire to buy by building up trust in the website and strengthen transactions by providing the necessary information, such as manufacturing procedures and materials.
6. The transaction should be as easy as possible; otherwise the drop rate is high. For example, on average, customers will wait 6 seconds at the most for a site to load. If it takes longer, they will leave it (Internetworld, 2006).
7. Use this opportunity to maintain and improve customer relationships. There are many ways to do this: loyalty offers, newsletters, ‘personal’ e-mails, etc.

There are many kinds of online marketing. We offer search engine optimisation for your website, search engine marketing, affiliate marketing, email marketing and cross-media marketing.